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Enterprise Layer Intelligence
Categories/Advertising/Agility
Agility

Agility

Target personas and measure ad incrementality across digital channels

Pricing model

Demo

Rating

★ People love it

Time to value

Requires Expertise

You can use Agility to manage precision brand advertising campaigns across multiple digital formats. It connects audience targeting with creative production, media buying, and incrementality measurement. Instead of relying purely on short-term direct response ads, you can run campaigns across connected TV, online video, digital audio, and display networks to build long-term demand. The system uses randomized controlled trials and cohort analysis to calculate true incremental revenue, showing exactly how top-of-funnel brand advertising contributes to bottom-line sales.

What Agility does

Deploy brand ad campaigns across open-internet channelsRun randomized controlled trials to measure ad liftDefine and target custom audience personasTest creative variations across target segmentsAnalyze cohort data to evaluate long-term conversion impactTrack media spend against incremental sales and revenueIncrementality measurement using randomized controlled trialsUnified persona data targeting across online and offline touchpointsCross-channel advertising across CTV, online video, audio, and displayContinuous creative asset production and split testingCohort-based performance analysis and custom reporting dashboardsAutomated media buying across open-internet ad inventory

Pricing breakdown

Pricing model: Book a demo

Frequently asked

Microsoft Azure (Hosting/Data), Google Analytics, Salesforce CRM, HubSpot, Shopify, Facebook/Instagram (Reporting), RESTful API, Webhooks, Salesforce, Snowflake, Facebook/Instagram Reporting, Microsoft Azure (Hosting), Snowflake (Data), HubSpot Marketing Hub, Shopify E-commerce, Snowflake Data Warehouse, RESTful API & Webhooks, Microsoft Azure, Webhooks & REST API

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Agility, Agility Ads, brand advertising, incrementality measurement, media buying, audience targeting, connected TV ads, digital audio advertising, display ads, ad testing, persona data, cohort analysis