AdRoll - Marketing and Advertising Tool

AdRoll

AdRoll

Founded by Aaron Bell in 2007

Run multi-channel ad campaigns across display, social, and email

Cost

Free Tier

Rating

Mixed Reviews

Time to value

Quick Setup (< 1 hour)

You can use AdRoll to run advertising campaigns across display ads, social media, and email from one place. It uses machine learning to find and retarget audiences, helps you build brand awareness, and tracks how ads perform across channels. You can also use it for account-based marketing (B2B) to target specific companies. It includes attribution reporting to see which ads drive revenue, and connects with major ecommerce and marketing tools.

What AdRoll does

Create and launch display ad campaigns targeting custom audiencesSet up retargeting pixels on ecommerce websitesBuild audience segments based on website behavior and purchase historyConnect ad campaigns to Shopify or WooCommerce product catalogsGenerate cross-channel performance reports showing revenue attributionCreate account lists for B2B targeting and run ads to those companiesSet daily or campaign-level budgets across multiple ad channelsRetargets website visitors with personalized display ads across the webRuns ads simultaneously on display, social, and email from one dashboardUses 17+ years of machine learning data to optimize ad targetingProvides cross-channel attribution to show which ads drove purchasesIncludes account-based marketing tools to target specific B2B companiesConnects to ecommerce stores like Shopify and WooCommerce nativelyOffers a free ad-spend-only plan with no monthly platform fee

Pricing breakdown

PlanPrice10 seats / yr
Ads$0
Marketing & Ads Plus$36.00 / mo$4,320

Annual estimates assume continuous billing at the listed list price. Volume discounts typical above 50 seats.

Tutorials & Demos

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AdRoll, multichannel advertising, retargeting, display ads, social advertising, account-based marketing, ABM, ecommerce marketing, cross-channel attribution, B2B advertising, programmatic ads, audience targeting, email marketing, brand awareness, direct-to-consumer advertising